Lea Master Plan
Abu Dhabi, UAE

Client / Aldar Properties
Design / Callison RTKL
Scale 1:200

The Yas Acres scale model played a crucial role in promoting Aldar's latest residential offering on Yas Island at Cityscape Abu Dhabi 2019. As a land sale project, the primary objective of the scale model was to entice buyers by providing them with a visual representation of the master plan scheme. The entire project, from its inception to its on-site installation, was completed within a span of six weeks, demonstrating the efficiency and dedication of Livescale's project management team.

The scale model captured the essence of the project, showcasing its enchanting waterfront setting and intricate landscape details. These elements served as compelling selling points for potential buyers, highlighting the unique features and attractions of Yas Acres.

To accomplish this, Livescale's project management team collaborated closely with the urban planners. Together, they conceptualized the landscape and building elements, carefully adhering to the project's design guidelines. By bringing the master plan to life through the scale model, they successfully brought forth the development's vision to potential buyers.

The scale model served as a powerful marketing tool, allowing buyers to envision themselves within the project's extraordinary surroundings. Its intricate details and realistic representation undoubtedly helped in building excitement and interest among potential buyers at Cityscape Abu Dhabi 2019.