Muzhammiya Master Plan
riyadh, KSA
Client / Solidere International
Scale 1:5,000
Marketing the land sales for their Yas Island offering, Aldar launched Lea Master plan to showcase the urban planning of the project. As a centerpiece of the campaign, a stylized model of the development was created at a scale of 1:300.
The model, featuring a sleek white design, was an eye-catching installation that drew attention at Aldar’s Cityscape launch. Accent lighting strategically placed around the model enhanced its visual impact, creating a dramatic and immersive experience for viewers. The stylized model effectively conveyed the layout and design of the Lea Master plan, providing a comprehensive overview of the development.
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